{"id":10086,"date":"2015-12-22T13:56:14","date_gmt":"2015-12-22T04:56:14","guid":{"rendered":"http:\/\/betterfuture.freehost.kr\/?p=10086"},"modified":"2024-05-21T06:14:01","modified_gmt":"2024-05-20T21:14:01","slug":"%e7%9b%b8%e7%94%9f-%ec%99%b8%eb%a9%b4%ed%95%98%eb%a9%b4-%ec%83%9d%ec%a1%b4-%ed%9e%98%eb%93%a4%eb%8b%a4-%ec%a7%80%ec%86%8d%ea%b0%80%eb%8a%a5%ec%84%b1%ec%97%90-%eb%88%88-%eb%8f%8c%eb%a6%ac","status":"publish","type":"post","link":"https:\/\/futurechosun.com\/archives\/10086","title":{"rendered":"\u76f8\u751f \uc678\uba74\ud558\uba74 \uc0dd\uc874 \ud798\ub4e4\ub2e4”\u2026 \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub208 \ub3cc\ub9ac\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4"},"content":{"rendered":"\n

\uc548\ucda9\uc601 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\uc7a5, \uce69 \ud53c\uce20 \uc2a4\ud0e0\ud37c\ub4dc\ub300 \uad50\uc218 \ub300\ub2f4

\ub300\uae30\uc5c5 \ub3d9\ubc18\uc131\uc7a5 \ubd80\uc11c, 2010\ub144 25\uac1c\uc5d0\uc11c \uc62c\ud574 78\uac1c\ub85c \ub298\uc5b4\ub098
\uacbd\uc81c \ubc1c\uc804 \ud61c\ud0dd\uc744 \uc7ac\ubc8c \uae30\uc5c5\ubfd0 \uc544\ub2c8\ub77c
\uc0ac\ud68c \uc804\ubc18\uc5d0 \ud37c\ub728\ub9ac\ub294 \uc5ed\ud560 \ud558\ub294 \uac8c CSR<\/h2>\n\n\n\n
\"\ub3d9\ubc18\uc131\uc7a5<\/a>
\ub3d9\ubc18\uc131\uc7a5 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub9dd\uc744 \ub17c\uc758\ud558\uae30 \uc704\ud574 \uc9c0\ub09c 8\uc77c \ub9cc\ub09c \uc548\ucda9\uc601 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\uc7a5\uacfc \uce69 \ud53c\uce20(Chip Pitts) \uc2a4\ud0e0\ud37c\ub4dc\ub300 \uad50\uc218\ub294 3\uc2dc\uac04 \ub118\uac8c \ub300\ub2f4\uc744 \ub098\ub234\ub2e4. \ub450 \uc0ac\ub78c\uc740 \u201c\ub3d9\ubc18\uc131\uc7a5\uc774\uc57c\ub9d0\ub85c \uc800\uc131\uc7a5 \uad6d\uba74\uc5d0 \uc788\ub294 \uc804 \uc138\uacc4 \uc2dc\uc7a5\uc5d0 \uaf2d \ud544\uc694\ud55c \ud0a4\uc6cc\ub4dc\u201d\ub77c\uace0 \uc785\uc744 \ubaa8\uc558\ub2e4.<\/figcaption><\/figure>\n\n\n\n

‘\uac11\uc744(\u7532\u4e59)’ \ub17c\ub780\uc73c\ub85c \ub728\uac70\uc6e0\ub358 \uc62c\ud574, \ub300\uae30\uc5c5\uc758 ‘\uc0c1\uc0dd’ \uc810\uc218\ub294 \uba87 \uc810\uc77c\uae4c. \uc870\uc120\uc77c\ubcf4 \ub354\ub098\uc740\ubbf8\ub798\ub294 \ucd9c\ubc94 5\uc8fc\ub144\uc744 \ub9de\uc740 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\ud68c\uc758 \uc548\ucda9\uc601 \uc704\uc6d0\uc7a5\uacfc \ub3d9\uc544\ube44\uc988\ub2c8\uc2a4\ud3ec\ub7fc \ucc38\uc11d\ucc28 \ud55c\uad6d\uc5d0 \ubc29\ubb38\ud55c \uce69 \ud53c\uce20(Chip Pitts) \uc2a4\ud0e0\ud37c\ub4dc\ub300 \uad50\uc218\ub97c \ucd08\uccad\ud574 \ud55c\uad6d\uacfc \ubbf8\uad6d \ub4f1 \uc120\uc9c4\uad6d\uc758 \ub3d9\ubc18\uc131\uc7a5 \uc774\uc288\ub97c \uacf5\uc720\ud558\ub294 \ud2b9\ubcc4\ub300\ub2f4\uc744 \uac00\uc84c\ub2e4.<\/p>\n\n\n\n

\uc548 \uc704\uc6d0\uc7a5\uc740 \uc911\uc559\ub300 \uacbd\uc81c\ud559\uacfc \uad50\uc218\ub97c \uac70\uccd0 \ub300\uc678\uacbd\uc81c\uc815\ucc45\uc5f0\uad6c\uc6d0\uc7a5, \uaddc\uc81c\uac1c\ud601\uc704\uc6d0\uc7a5\uc744 \uac70\uce5c \uc815\ud1b5 \uacbd\uc81c\ud559\uc790\ub85c \uc9c0\ub09c\ud574 8\uc6d4\ubd80\ud130 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\ud68c\ub97c \uc774\ub04c\uace0 \uc788\ub2e4. \uce69 \ud53c\uce20 \uad50\uc218\ub294 \ub178\ud0a4\uc544, \uc720\uc5d4\uae00\ub85c\ubc8c\ucf64\ud329\ud2b8(UNGC), \uae30\uc5c5\uacfc\uc778\uad8c\ub9ac\uc18c\uc2a4\uc13c\ud130(BHRRC) \ub4f1\uc5d0\uc11c \uc8fc\uc694 \uc774\uc0ac\uc9c1 \ubc0f \uc790\ubb38\uc704\uc6d0\uc744 \ub9e1\uc544 \ud65c\ub3d9\ud558\uba70 30\ub144 \ub118\uac8c \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601, \uae30\uc5c5\uacfc \uc778\uad8c, \uc88b\uc740 \uc9c0\ubc30\uad6c\uc870 \ub4f1\uc744 \uc5f0\uad6c\ud55c CSR(\uae30\uc5c5\uc758 \uc0ac\ud68c\uc801\ucc45\uc784) \uc804\ubb38\uac00\ub2e4.<\/p>\n\n\n\n

\ubc15\ub780\ud76c \ub354\ub098\uc740\ubbf8\ub798 \ud3b8\uc9d1\uc7a5\uc758 \uc0ac\ud68c\ub85c \uc9c4\ud589\ub41c \uc774\ubc88 \ub300\ub2f4\uc5d0\uc11c \ub450 \uc0ac\ub78c\uc740 \uc624\ub79c\ub9cc\uc5d0 \ub9cc\ub09c ‘\uc804\uc6b0(\u6230\u53cb)’\ucc98\ub7fc, \ub3d9\ubc18\uc131\uc7a5\uc5d0 \ub300\ud55c \uc5f4\uc758\ub97c \uc228\uae40 \uc5c6\uc774 \ub0b4\ube44\ucce4\ub2e4.<\/p>\n\n\n\n

\"\uc548\ucda9\uc601<\/a>
\uc548\ucda9\uc601 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\uc7a5<\/figcaption><\/figure>\n\n\n\n

-\uc6b0\uc120 \uadfc\ubcf8\uc801\uc778 \uc9c8\ubb38\ubd80\ud130 \ud574\ubcf4\uc790. \uacbd\uae30 \uce68\uccb4\uac00 \uc720\ub840\uc5c6\uc774 \uc2ec\uac01\ud55c \uc9c0\uae08, \ub3d9\ubc18\uc131\uc7a5\uc774 \ub2e4\ub978 \uc774\uc288\ubcf4\ub2e4 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00.<\/strong><\/p>\n\n\n\n

\uc548\ucda9\uc601(\uc774\ud558 \uc548)<\/strong>=\uc9c0\uae08 \ud55c\uad6d \uacbd\uc81c\ub294 \uc800\uc131\uc7a5, \uc800\uace0\uc6a9, \uc18c\ub4dd \uc591\uadf9\ud654 \ub4f1 \uc9c4\ud1f4\uc591\ub09c\uc5d0 \ube60\uc84c\ub2e4. \uc2e4\uc5c5 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uace0, \uc18c\uc0c1\uacf5\uc778 \uc0dd\uacc4\uac00 \ubb34\ub108\uc9c0\uae30 \uc2dc\uc791\ud588\ub2e4.<\/p>\n\n\n\n

\ud2b9\ud788 \uc81c\uc870\uc5c5\uc758 \uacbd\uc6b0 \uc911\uc18c\uae30\uc5c5\uc774 \uace0\uc6a9\uc758 88%\ub97c \ucc28\uc9c0\ud558\ub294 \ub9cc\ud07c, \uc911\uc18c\uae30\uc5c5\uc758 \uac74\uac15\ud55c \ubc1c\uc804 \uc5c6\uc774\ub294 \ub0b4\uc218 \uacbd\uae30\uac00 \ud68c\ubcf5\ub418\uae30 \uc5b4\ub835\ub2e4. \ub300\uae30\uc5c5\uc758 \uae30\uc220\ub825\u00b7\uc790\ubcf8\ub825\u00b7\uae00\ub85c\ubc8c \ub124\ud2b8\uc6cc\ud06c, \uc911\uc18c\uae30\uc5c5\uc758 \uc720\uc5f0\uc131, \ubca4\ucc98\uc758 \ucc3d\uc758\uc131 \ub4f1 \uc138 \uac00\uc9c0\ub97c \uc811\ubaa9\ud55c \ub300\uc548 \ubaa8\uc0c9\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n\n\n\n

\uc735\u00b7\ubcf5\ud569 \uc2dc\ub300\uc758 \uc2e0(\u65b0)\uc131\uc7a5\ub3d9\ub825\uc740 \uc720\uae30\uc801\uc778 \ub124\ud2b8\uc6cc\ud0b9\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4. \uc911\uc18c\uae30\uc5c5\uacfc \ub300\uae30\uc5c5\uc758 \uc708\uc708(win-win) \uc9c0\uc810\uc744 \ucc3e\ub294 \uac83\uc740 \uc0ac\ud68c \uac08\ub4f1 \ud604\uc0c1\uc744 \uce58\uc720\ud558\uace0, \ud55c\uad6d\uc744 \uc120\uc9c4\uad6d\uc5d0 \uc9c4\uc785\uc2dc\ud0a4\ub294 \ubc1c\ud310\uc774 \ub420 \uac83\uc774\ub2e4.<\/p>\n\n\n\n

\"\uce69<\/a>
\uce69 \ud53c\uce20 \uc2a4\ud0e0\ud37c\ub4dc\ub300 \uad50\uc218<\/figcaption><\/figure>\n\n\n\n

\uce69 \ud53c\uce20(\uc774\ud558 \ud53c\uce20)<\/strong>=100% \uacf5\uac10\ud55c\ub2e4. CSR\uc740 \uacbd\uc81c \ubc1c\uc804\uc758 \ud61c\ud0dd\uc774 \ub300\ud615 \uc7ac\ubc8c \uae30\uc5c5\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc8fc\uc8fc, \uacf5\uae09\uc5c5\uccb4\ub97c \ube44\ub86f\ud55c \uc0ac\ud68c \uc804\ubc18\uc5d0 \uace0\ub8e8 \ud37c\uc9c8 \uc218 \uc788\uac8c \ud558\ub294 \uc911\uc694\ud55c \ud0a4\uc6cc\ub4dc\ub2e4. \ucd5c\uadfc \ub728\uace0 \uc788\ub294 ‘\uacf5\uc720\uacbd\uc81c’ ‘\uc21c\ud658\uacbd\uc81c’\ub780 \ud0a4\uc6cc\ub4dc\ucc98\ub7fc \ub300\uae30\uc5c5\uacfc \uc911\uc18c\uae30\uc5c5\uc774 \ud568\uaed8 \ud574\ub85c\uc6b4 \ubb3c\uc9c8\uc744 \ubc84\ub9ac\uace0 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uc778\uccb4\uc5d0 \uc88b\uc740 \uc81c\ud488\uc744 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\ub0bc \ub54c, \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ub3d9\ub825\uc774 \ub9cc\ub4e4\uc5b4\uc9c4\ub2e4.<\/p>\n\n\n\n

\uc548<\/strong>=2010\ub144 \ub300\uae30\uc5c5\uc758 \ub3d9\ubc18\uc131\uc7a5 \uc804\ub2f4\ubd80\uc11c\uac00 25\uac1c\uc5d0\uc11c \uc62c\ud574 78\uac1c\ub85c 3\ubc30 \uc774\uc0c1 \ub298\uc5b4\ub09c \uac83\ub9cc \ubd10\ub3c4, \uc0c1\uc0dd\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c4 \uac83\uc744 \uc54c \uc218 \uc788\ub2e4. \uc218\uc775\uc744 \uc0ac\ud68c\uc5d0 \ub2e8\uc21c\ud788 \ud658\uc6d0\ud558\ub294 \uac83\uc744 \ub6f0\uc5b4\ub118\uc5b4\uc11c, \uc0ac\ud68c\ubb38\uc81c\ub97c \uc815\uba74\uc73c\ub85c \ud574\uacb0\ud574\uac00\ub294 \ud750\ub984\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\ud53c\uce20<\/strong>=\uc138\uacc4\uc801\uc778 \uc790\ub3d9\ucc28 \ud68c\uc0ac ‘\ud3ec\ub4dc(Ford)’\ub97c \ucc3d\uc124\ud55c \ud5e8\ub9ac \ud3ec\ub4dc\ub294 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud560 \ub54c \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uc77c\uc815 \uc218\uc900\uc758 \uae09\uc5ec\ub97c \uc8fc\ub294, \ub2f9\uc2dc\ub85c\uc368\ub294 \ud68d\uae30\uc801\uc778 \uacbd\uc601 \uc815\ucc45\uc744 \ud3c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc774 \ucc28\ub97c \uad6c\ub9e4\ud574\uc57c \uacbd\uc81c\uac00 \ub3cc\uc544\uac08 \uac83\uc774\ub780 \uc0dd\uac01\uc744 \ud588\ub2e4. \uc774\uac8c \ubc14\ub85c CSR\uc774\ub2e4. \uc0dd\uac01\ud574\ubcf4\ub77c. \ub300\uae30\uc5c5\ub9cc \ub3c8\uc744 \ubc8c\uba74 \uc911\uc0b0\uce35\uc774 \uc904\uace0, \uc11c\ubbfc\uce35\uc774 \ub298\uc5b4\ub09c\ub2e4.<\/p>\n\n\n\n

\uacb0\uad6d \uae30\uc5c5 \uc785\uc7a5\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc904\uace0 \ube44\uc988\ub2c8\uc2a4\uac00 \uac10\uc18c\ud558\ub294 \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4. \uc9c0\uae08 \uc7ac\ubc8c \ubc0f \ub300\uae30\uc5c5\uc5d0 \ud544\uc694\ud55c \uac83\uc740 \ub3d9\ubc18\uc131\uc7a5\uc744 \uc704\ud55c \ub9c8\uc778\ub4dc\uc14b(Mind-set)\uc774\ub2e4.<\/p>\n\n\n\n

-\ub3d9\ubc18\uc131\uc7a5\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ubc1c\uacac\ud55c \uc0ac\ub840\ub294 \ubb34\uc5c7\uc778\uac00.<\/strong><\/p>\n\n\n\n

\ud53c\uce20<\/strong>=\uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \uc9c0\uc18d\uac00\ub2a5\ubc1c\uc804\ubaa9\ud45c(\uc774\ud558 SDGs)\uc5d0 \ubc1c\ub9de\ucdb0 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\ub2e4. \uc720\ub2c8\ub808\ubc84\ub294 NGO \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uc5ec\uc131 \uc778\uad8c \ud5a5\uc0c1\uc744 \uc704\ud55c \uc11c\ube44\uc2a4\ub97c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc811\ubaa9\uc2dc\ud0a4\uace0 \uc788\ub2e4. HP\ub294 \ubcd1\uc6d0\u00b7NGO\uc640 \ud611\ub825\ud574\uc11c \uc804\uae30\ub098 \uc778\ud130\ub137\uc774 \uc5c6\uc5b4\ub3c4 \uc791\ub3d9\ub418\ub294 \ud504\ub9b0\ud130\ub97c \uac1c\ubc1c\ud588\uace0, \uc2e4\uc81c\ub85c \ub9ce\uc740 \uc0dd\uba85\uc744 \uc0b4\ub838\ub2e4. \uba55\uc2dc\ucf54\uc758 \uc2dd\uc74c\ub8cc \ud68c\uc0ac\uc778 \ube54\ubcf4(Bimbo) \uadf8\ub8f9\uc740 \uc18c\uc0c1\uacf5\uc778\uacfc \uacf5\uae09\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc800\ub834\ud55c \uc774\uc790\ub85c \ub3c8\uc744 \ube4c\ub824\uc8fc\ub294 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud588\ub2e4. \ud30c\ud0c0\uace0\ub2c8\uc544\ub294 \uad6d\uc81c\ub178\ub3d9\uae30\uad6c(ILO)\uc640 \ud568\uaed8 \uac74\uac15\uacfc \uc548\uc804\uc744 \ud574\uce58\ub294 \ud658\uacbd\uc624\uc5fc \ubb3c\uc9c8 \ub4f1 \uc704\ud5d8 \uc694\uc778\uc744 \uc81c\uac70\ud568\uc73c\ub85c\uc368, \uc9c1\uc6d0\ub4e4\uc758 \ubab0\uc785\ub3c4\uc640 \uc0dd\uc0b0\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c \ud504\ub791\uc2a4\uc758 \uc720\uc81c\ud488 \uae30\uc5c5\uc778 \uc2a4\ud1a0\ub2c8\ud544\ub4dc \uc694\uac70\ud2b8(Stoneyfield Yogurt)\ub294 \uc601\uc591 \uc804\ubb38 NGO\uc640 \ud568\uaed8 \ud30c\ud2b8\ub108 \uae30\uc5c5\uc778 \ub9e5\ub3c4\ub110\ub4dc, \ubc14\uc2a4\ud504(BASF) \ub4f1\uc758 \ubc38\ub958\uccb4\uc778(value chain\u00b7\uacf5\uae09\ub9dd \uc0ac\uc2ac)\uc744 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc808\ucc28\ub85c \ubc14\uafb8\ub294 \uc791\uc5c5\uc744 \ub3d5\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uc548<\/strong>=\ub3d9\ubc18\uc704\ub294 \ub9e4\ub144 \ucd5c\uc6b0\uc218\u00b7\uc6b0\uc218\u00b7\uc591\ud638\u00b7\ubcf4\ud1b5 \ub4f1 4\ub2e8\uacc4\ub85c \ub098\ub220 \ub3d9\ubc18\uc131\uc7a5\uc9c0\uc218\ub97c \ud3c9\uac00\ud558\uace0 \uc788\ub294\ub370, \uc0bc\uc131\uc804\uc790\u00b7\uc0bc\uc131\uc804\uae30\uac00 4\ub144 \uc5f0\uc18d \ucd5c\uc6b0\uc218 \ub4f1\uae09\uc744 \ubc1b\uc558\ub2e4. \uc2e4\uc81c\ub85c \uc0bc\uc131\uc804\uc790\ub294 1\ucc28 \ud611\ub825\uc0ac\uc5d0 \uc81c\ud488 \uac1c\ubc1c\uc744 \uc704\ud55c R&D \ube44\uc6a9\uacfc \ub300\uae30\uc5c5\uc758 \uc804\ubb38 \uc778\ub825\uc744 \ud30c\uacac\ud574\uc900\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc131\ub2a5 \uc88b\uc740 \uc81c\ud488\uc774 \uac1c\ubc1c\ub418\uba74 \ubb34\uc870\uac74 \uad6c\ub9e4\ud574\uc900\ub2e4.<\/p>\n\n\n\n

\ub3d9\ubc18\uc131\uc7a5 \uc810\uc218\uac00 \uac00\uc7a5 \ub192\uc544\uc9c4 \uae30\uc5c5\uc740 \ud604\ub300\ubbf8\ud3ec\uc870\uc120\uc73c\ub85c, 2011\ub144 \ucd5c\ud558 \ub4f1\uae09\uc5d0\uc11c 2012\ub144 \ucd5c\uc6b0\uc218\ub85c \uaed1\ucda9 \ub6f0\uc5b4\uc62c\ub790\ub2e4(\ucd5c\uc6b0\uc218 \ub4f1\uae09\uc744 \ubc1b\uc740 \uae30\uc5c5\uc5d4 2\ub144\uac04 \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c \uc870\uc0ac\ub97c, \ub3d9\ubc18\uc131\uc7a5 \ub2f4\ub2f9\uc790\ub294 \ucd9c\uc785\uad6d \uc2ec\uc0ac \ub54c \uc218\uc18d \uc808\ucc28\ub97c \uba74\uc81c\ud574\uc900\ub2e4).<\/p>\n\n\n\n

\ud55c\uad6d\uc5d0\ub3c4 \uae30\uc220 \ubc0f \uc790\uae08\uc744 \uc9c0\uc6d0\ud574 \uc911\uc18c\uae30\uc5c5\uacfc \uacf5\ub3d9 \uac1c\ubc1c\ud558\ub294 \uc0ac\ub840\uac00 \uc0c1\ub2f9\ud788 \ub9ce\ub2e4. CJ\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 ‘2015 \uc5e0\ub137(Mnet) \uc544\uc2dc\uc548 \ubba4\uc9c1 \uc5b4\uc6cc\ub4dc’\uc5d0 \uc911\uc18c\uae30\uc5c5\uc758 \uc81c\ud488\uc744 \uc804\uc2dc\ud560 \uacf5\uac04\uc744 \uc81c\uacf5\ud588\ub294\ub370, \ud604\uc7a5\uc5d0\uc11c \uc0c1\ub2f4\uc774 \uc774\ub904\uc9c0\ub294 \ub4f1 \uae0d\uc815\uc801\uc778 \ud6a8\uacfc\ub97c \ub0b3\uc558\ub2e4.<\/p>\n\n\n\n

-\ucd5c\uadfc \uba87 \ub144 \uc0ac\uc774 \ubc29\ud55c\ud55c CSR \uad00\ub828 \uc11d\ud559\ub4e4\uc774 \ud574\uc678\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \uc6cc\ub099 \ub9ce\uc774 \uc18c\uac1c\ud574\uc11c \ucf00\uc774\uc2a4\uc2a4\ud130\ub514\ub294 \uc798\ub3fc \uc788\ub2e4. \uadf8\ub7f0\ub370 \uacfc\uc5f0 \uc774\ub7f0 \ud750\ub984\uc774 \uc2e4\uc81c\ub85c \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ud604\uc7a5\uc5d0\uc11c \uc911\uc694\ud558\uac8c \uc5ec\uaca8\uc9c0\uace0 \uc788\ub294\uc9c0 \ub298 \uad81\uae08\ud588\ub2e4.<\/strong> <\/p>\n\n\n\n

\ud53c\uce20<\/strong>=\ucd5c\uadfc 3\ub300 \uae00\ub85c\ubc8c \uba54\uac00 \ud2b8\ub80c\ub4dc\ub85c \ube45\ub370\uc774\ud130, \uc778\uacf5\uc9c0\ub2a5\uacfc \ub354\ubd88\uc5b4 ‘\uc9c0\uc18d \uac00\ub2a5\uc131’\uc774 \uaf3d\ud788\uace0 \uc788\ub2e4. \uc2e4\uc81c\ub85c \uac24\ub7fd, \uc774\ucf54\ub178\ubbf8\uc2a4\ud2b8, UNGC\uc5d0\uc11c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c CEO\uc758 70~80%\uac00 ‘\ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \ub5a8\uc5b4\uc9c8 \uc218 \uc5c6\ub2e4’\uace0 \ub2f5\ud588\ub2e4. 15\ub144 \uc804\uacfc \ub2ec\ub9ac \uc774\uc820 UNGC \ucd1d\ud68c\uc5d0\uc11c\ub3c4 \ud658\uacbd\u00b7\uc0ac\ud68c\u00b7\uc9c0\ubc30\uad6c\uc870(ESG)\ub97c \ube44\ub86f\ud55c \uc9c0\uc18d \uac00\ub2a5\uc131 \uc774\uc288\ub97c \ud575\uc2ec \uc5b4\uc820\ub2e4\ub85c \uc120\uc815\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uc548<\/strong>=\ucd5c\uadfc \uad6d\uc81c\ud1b5\ud654\uae30\uae08(IMF)\uc5d0\uc11c\ub3c4 ‘\ubd88\ud3c9\ub4f1\uc740 \uc800\uc131\uc7a5\uc744 \ucd08\ub798\ud55c\ub2e4’\ub294 \ubcf4\uace0\uc11c\ub97c \ub0c8\ub2e4. \uc800\uc18c\ub4dd\uce35\uc758 \uc18c\ub4dd\uc744 \uc62c\ub9ac\uba74\uc11c \ud568\uaed8 \uc131\uc7a5\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uc6b0\ub9ac\ub098\ub77c \uc7ac\ubc8c \uae30\uc5c5 \uc624\ub108\ub4e4\uc758 \ub9c8\uc778\ub4dc\uc14b\uc774 \uc815\ub9d0 \uc911\uc694\ud558\ub2e4. \uac01 \uc0ac\uc5c5\ubd80\uc11c\uc758 \ub9e4\ucd9c \ud5a5\uc0c1 \uae30\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uc9c1\uc6d0\uc758 \uc5c5\ubb34 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \ub354 \ub2a6\uae30 \uc804\uc5d0 \uc624\ub108\ub4e4\uc774 \ub3d9\ubc18\uc131\uc7a5\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc704\ud574 \uc77c\uc5b4\uc11c\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n

\ud53c\uce20<\/strong>=\uc608\uc804\uc5d4 \uc18c\uc678\uacc4\uce35\uc744 \ubc30\uc81c\ud558\uace0 \uc0ac\uc5c5\uc744 \ud588\ub2e4\uba74, \uc774\uc820 \ud574\ub2f9 \uacc4\uce35\uc744 \ud3ec\ud568\uc2dc\ucf1c \ube44\uc988\ub2c8\uc2a4\ub97c \ud568\uc73c\ub85c\uc368 \uc774\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4. \ube54\ubcf4, \ub098\uc774\ud0a4, \ub124\uc2ac\ub808 \ub4f1\uc740 \uc758\uc0ac \uacb0\uc815\uad8c\uc744 \uac16\ub294 \uc774\uc0ac\uc9c4\uc5d0 \uc5ec\uc131\uc758 \ube44\uc728\uc744 \ub298\ub9ac\uace0 \uc788\ub2e4. \uc5ec\uc131\uc758 \uc9c0\uc704\uac00 \ud5a5\uc0c1\ub41c \uc0ac\ub840\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ucc3d\ucd9c\ud55c \uc131\uacf5 \ubaa8\ub378\uc774 \ub098\uc624\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\ucf00\uc544 \uc5ed\uc2dc \uc5ec\uc131\uc744 \uc911\uc2ec\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uac00\uace0 \uc788\ub2e4. \uc55e\uc73c\ub85c\ub294 \ub0a8\uc131\uc801 \ub9ac\ub354\uc2ed\ubcf4\ub2e4 \uc5ec\uc131\uc758 \ub9ac\ub354\uc2ed \uc2a4\ud0ac\uc774 \uc131\uacf5 \uc694\uc778\uc774 \ub420 \uac83\uc774\ub2e4.<\/p>\n\n\n\n

-\uadf8\ub807\ub2e4\uba74 \ub3d9\ubc18\uc131\uc7a5\uc744 \ubc29\ud574\ud558\ub294 \uae30\uc5c5 \ub0b4\ubd80 \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c.<\/strong><\/p>\n\n\n\n

\ud53c\uce20<\/strong>=’\uc88b\uc740 \uae30\uc5c5\uc744 \ub118\uc5b4 \uc704\ub300\ud55c \uae30\uc5c5\uc73c\ub85c’\ub97c \uc800\uc220\ud55c \uacbd\uc601\ud559\uc790 \uc9d0 \ucf5c\ub9b0\uc2a4\ub97c \ube44\ub86f\ud574 \ub9ce\uc740 \uad50\uc218\uac00 ‘\ub300\uae30\uc5c5\uc758 \uc624\ub9cc\ud568\uc774 \uc131\uc7a5\uc744 \ubc29\ud574\ud558\ub294 \uac00\uc7a5 \ud070 \uc694\uc778’\uc774\ub77c \ubd84\uc11d\ud558\uace0 \uc788\ub2e4. \uae30\uc874 \uacbd\uc601 \ucca0\ud559\uc758 \ud575\uc2ec\uc774 ‘\uacbd\uc7c1’\uc774\uc5c8\ub2e4\uba74 \uc774\uc820 ‘\ud611\ub825’\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc744 \ub9cc\ub4e4\uc5b4\uac00\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n

\uc774\ub54c \uaf2d \uae30\uc5b5\ud574\uc57c \ud560 \uc810\uc740 \uc5b4\ub5a4 CSR \ud65c\ub3d9\uc744 \ud558\ub354\ub77c\ub3c4 \uc0ac\ud68c\uc801 \uc774\uc775\uacfc \uac00\uce58\uac00 \ud568\uaed8\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uadf8\ub798\uc57c \uae30\uc5c5\uc5d0\ub3c4, \uc0ac\ud68c\uc5d0\ub3c4 \uc774\uc775\uc774 \ub3cc\uc544\uac04\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ud558\ub294 \uc804\uc790\uc81c\ud488 \uc911\uc5d0 \uc704\ud5d8 \uc694\uc18c\ub97c \uac00\uc9c4 \uc0c1\ud488\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574\ubcf4\uc790. \ub9cc\uc57d \uc911\uc18c\uae30\uc5c5\uc774 \uae30\uc874 \uc0c1\ud488\uc758 \ub3c5\uc131 \ubb3c\uc9c8\uc744 \ubc30\uc81c\uc2dc\ud0a4\ub294 \uce5c\ud658\uacbd \ube44\uc988\ub2c8\uc2a4\ub97c \ud55c\ub2e4\uba74, \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \ubaa8\ub378\uc758 \uc8fc\uc778\uacf5\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n

\uc548<\/strong>=\uc218\ub2e8\uacfc \ubc29\ubc95\uc744 \uac00\ub9ac\uc9c0 \uc54a\uace0 \uc218\uc775\ub9cc \ucc3d\ucd9c\ud558\ub294 \uae30\uc874\uc758 \ube44\uc988\ub2c8\uc2a4 \ucca0\ud559\uc774 \ubb38\uc81c\ub2e4. \ub2f9\uc7a5 \ub3c8\uc744 \ubc8c \uc218 \uc788\uc744\uc9c0 \ubab0\ub77c\ub3c4, \uad6d\ubbfc\uacfc \uc9c0\uc5ed\uc0ac\ud68c\ub85c\ubd80\ud130 \ubc30\ucc99\ubc1b\uac8c \ub41c\ub2e4. \uc911\uc18c\uae30\uc5c5\uacfc \uc0ac\ud68c\uac00 \ucd94\uad6c\ud558\ub294 \uacf5\ub3d9\uc758 \uc120(\u5584)\uc5d0 \uae30\uc5ec\ud558\uba74\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\ub0b4\ub294 \ubc29\ud5a5\uc73c\ub85c \ud55c\uad6d \uae30\uc5c5\ub4e4\uc774 \ub208\uc744 \ub728\uae38 \ubc14\ub780\ub2e4. \uc774\ub97c \ucd09\uc9c4\ud558\ub294 \uac8c \ub3d9\ubc18\uc704\uc758 \uc2dc\ub300\uc801 \uc18c\uba85\uc774\ub77c \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n

-\ub3d9\ubc18\uc131\uc7a5\uc744 \uc704\ud574 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c. \uc18c\ube44\uc790\uc758 \uc5ed\ud560\ub3c4 \uc911\uc694\ud560 \uac83 \uac19\uc740\ub370.<\/strong><\/p>\n\n\n\n

\uc548<\/strong>=\ub3d9\ubc18\uc131\uc7a5\uc744 \ube44\uc6a9\uc774 \uc544\ub2cc \ud22c\uc790\ub85c \ubc14\ub77c\ubcf4\ub294 \uc790\uc138\uac00 \ud544\uc694\ud558\ub2e4. \uc544\uc9c1\ub3c4 \ub300\ub2e4\uc218 \uae30\uc5c5\uc774 \ub3d9\ubc18\uc131\uc7a5 \ubd80\uc11c\ub97c \ud68c\uc0ac\uc758 \uc774\uc775 \ucc3d\ucd9c\uc774 \uc544\ub2cc \ube44\uc6a9\uc744 \uc4f0\ub294 \ubd80\uc11c\ub85c\ub9cc \uc0dd\uac01\ud55c\ub2e4. \uc2dc\uc7a5\uacbd\uc81c\uc758 \ub3d9\ub825\uc740 \ud601\uc2e0\uacfc \uae30\uc5c5\uac00 \uc815\uc2e0\uc5d0\uc11c \ub098\uc628\ub2e4. \uc18c\ube44\uc790\uc758 \uc778\uc2dd\ub3c4 \ucc28\uce30 \ubcc0\ud558\uace0 \uc788\ub2e4. \ub0a8\uc591\uc720\uc5c5 \uc0ac\ud0dc\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \ubd88\ub9e4 \uc6b4\ub3d9\uc744 \ubc8c\uc600\uace0, \ud574\ub2f9 \uae30\uc5c5\uc758 \ub9e4\ucd9c\uc774 10% \ub5a8\uc5b4\uc84c\ub2e4. \ubd80\ub3c4\ub355\ud55c \uae30\uc5c5\uc740 \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc678\uba74\ub2f9\ud558\uace0 \uc2dc\uc7a5\uc5d0\uc11c \ubc30\uc81c\ub420 \uac83\uc774\ub2e4. \uae68\uc5b4 \uc788\ub294 \uc18c\ube44\uc790\uac00 \ub9ce\uc544\uc838\uc57c \ud558\ub294 \uc774\uc720\ub2e4.<\/p>\n\n\n\n

\ud53c\uce20<\/strong>=\ub0a8\uc591\uc720\uc5c5\uc740 \ubd88\uacf5\uc815\uac70\ub798\uac00 \ubc1d\ud600\uc9c4 \uc9c1\ud6c4 1\ub144 \uc0c8 \uc8fc\uc2dd \uac00\uaca9\uc774 3\uc5b54460\ub9cc\ub2ec\ub7ec(\uc57d 4056\uc5b5\uc6d0) \ud558\ub77d\ud588\uace0, \uc138\uacc4 \ucd5c\uc545\uc758 \uc6d0\uc720 \uc720\ucd9c \uc0ac\uace0\ub97c \ub0b8 \uc601\uad6d \uc11d\uc720\ud68c\uc0ac BP\ub294 \ud569\uc758\uae08\u00b7\ubc8c\uae08 \ub4f1\uc73c\ub85c \uc218\ubc31\uc5b5\ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \uc190\ud574\ub97c \uc785\uc5c8\ub2e4. \ud3f4\ud06c\uc2a4\ubc14\uac90 \uc5ed\uc2dc \ucd94\ub77d\ud55c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud68c\ubcf5\ud558\ub294 \ub370 \uaf64 \uc2dc\uac04\uc774 \uac78\ub9b4 \uac83\uc774\ub2e4.<\/p>\n\n\n\n

\uc9c0\ub09c 20\ub144\uac04 100\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc744 \uc5f0\uad6c\ud558\uba74\uc11c, \uc774\ucc98\ub7fc \uc0ac\ud68c\uc801 \uac00\uce58\uc5d0 \uc5ed\ud589\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uacbd\uc601\uc744 \ud55c \uae30\uc5c5\uc774 \uc5c6\uc5b4\uc9c0\uac70\ub098 \ud070 \ud0c0\uaca9\uc744 \uc785\ub294 \uacbd\uc6b0\ub97c \ub9ce\uc774 \ubd24\ub2e4. \ub3d9\ubc18\uc131\uc7a5\uc744 \uc704\ud574 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778\uc740 CEO\uc758 ‘\ub9c8\uc778\ub4dc\uc14b’\uc774\ub2e4. \ub2e8\uc21c\ud788 \ubd80\uc815\uc801\uc778 \ub9ac\uc2a4\ud06c\ub97c \ud53c\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \uac78\ub85c \ubd10\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c \ud604\uc7a5\uc744 \uc798 \uc544\ub294 \uc911\uc18c\uae30\uc5c5, NGO \ub4f1 \ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uacfc \ud611\ub825\ud558\ub294 \uac83\uc740 \ube44\uc6a9\uc744 \uc808\uc57d\ud558\ub294 \ubc29\uc548\uc774 \ub420 \uc218 \uc788\ub2e4. \uc2e4\uc81c\ub85c \ud6c4\uc9c0\uc81c\ub85d\uc2a4(Fuji-Xerox)\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc81c\uc548\ud55c \uc544\uc774\ub514\uc5b4\ub97c \ud65c\uc6a9\ud574, \uc81c\ud488 \uc0dd\uc0b0\uc5d0 \ub4e4\uc5b4\uac00\ub294 4000\ub9cc\ub2ec\ub7ec(\uc57d 471\uc5b5\uc6d0)\uc758 \ube44\uc6a9\uc744 \uc808\uc57d\ud55c \ubc14 \uc788\ub2e4.<\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc0ac\ud68c\uc801\uc73c\ub85c \uc601\ud5a5\ub825 \uc788\ub294 \uc5b8\ub860 \ubc0f \uc800\uba85\uc778\uc0ac\ub4e4\uc774 \ub3d9\ubc18\uc131\uc7a5 \ubc0f CSR\uc5d0 \ub300\ud574 \uc815\ud655\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. 3\uc2dc\uac04\uc5d0 \uac78\uce5c \ub300\ub2f4\uc774 \ub05d\ub0a0 \ubb34\ub835, \ub450 \uc0ac\ub78c\uc740 \ud558\uc774\ud30c\uc774\ube0c\ub97c \ud558\uba70 \uc774\ub807\uac8c \uc785\uc744 \ubaa8\uc558\ub2e4. “\uc800\uc131\uc7a5\u00b7\uc800\uace0\uc6a9\uc758 \ud574\ubc95\uc740 \ub3d9\ubc18\uc131\uc7a5\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.”<\/p>\n\n\n\n

\uc9c4\ud589=\ubc15\ub780\ud76c \ub354\ub098\uc740\ubbf8\ub798 \ud3b8\uc9d1\uc7a5
\uc815\ub9ac=\uc815\uc720\uc9c4 \ub354\ub098\uc740\ubbf8\ub798 \uae30\uc790<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc548\ucda9\uc601 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\uc7a5, \uce69 \ud53c\uce20 \uc2a4\ud0e0\ud37c\ub4dc\ub300 \uad50\uc218 \ub300\ub2f4 \ub300\uae30\uc5c5 \ub3d9\ubc18\uc131\uc7a5 \ubd80\uc11c, 2010\ub144 25\uac1c\uc5d0\uc11c \uc62c\ud574 78\uac1c\ub85c \ub298\uc5b4\ub098 \uacbd\uc81c \ubc1c\uc804 \ud61c\ud0dd\uc744 \uc7ac\ubc8c \uae30\uc5c5\ubfd0 \uc544\ub2c8\ub77c \uc0ac\ud68c \uc804\ubc18\uc5d0 \ud37c\ub728\ub9ac\ub294 \uc5ed\ud560 \ud558\ub294 \uac8c CSR ‘\uac11\uc744(\u7532\u4e59)’ \ub17c\ub780\uc73c\ub85c \ub728\uac70\uc6e0\ub358 \uc62c\ud574, \ub300\uae30\uc5c5\uc758 ‘\uc0c1\uc0dd’ \uc810\uc218\ub294 \uba87 \uc810\uc77c\uae4c. \uc870\uc120\uc77c\ubcf4 \ub354\ub098\uc740\ubbf8\ub798\ub294 \ucd9c\ubc94 5\uc8fc\ub144\uc744 \ub9de\uc740 \ub3d9\ubc18\uc131\uc7a5\uc704\uc6d0\ud68c\uc758 \uc548\ucda9\uc601 \uc704\uc6d0\uc7a5\uacfc \ub3d9\uc544\ube44\uc988\ub2c8\uc2a4\ud3ec\ub7fc \ucc38\uc11d\ucc28 \ud55c\uad6d\uc5d0 \ubc29\ubb38\ud55c \uce69 \ud53c\uce20(Chip Pitts) 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